Case Study

Enhancing the Trinity Shopping Centre with Digital Signage

Overview

The aim of the project was to enhance the Trinity Shopping Centre in Aberdeen by installing a large video wall at its Union Street entrance and implementing a comprehensive digital signage solution throughout the center. These installations were intended to capture shoppers’ attention and facilitate effective communication and advertising to customers.

What We Did

Large Video Wall Installation:

  • Installed a 135-inch LED video wall at the Union Street entrance.
  • Positioned strategically to captivate the attention of shoppers.
  • Integrated seamlessly into the center’s architecture to blend aesthetics with functionality.

Digital Signage Solution:

  • Implemented a cloud-based digital signage platform.
  • Enabled dynamic content management and scheduling across various locations within the center.
  • Collaborated closely with the management to ensure alignment with their specific needs and branding requirements.

Benefits and Results

Enhanced Shopper Engagement:

  • The eye-catching video wall immediately drew the attention of shoppers, creating a vibrant and dynamic atmosphere.

Increased Advertising Opportunities:

  • The digital signage solution provided a versatile platform for advertising and external communication.
  • Enabled effective promotion of special offers, events, and brand messages.

Improved Customer Experience:

  • Displayed visually appealing content and relevant information throughout the center.
  • Provided shoppers with a more engaging and informative experience during their visit.

Enhanced Brand Image:

  • Reinforced the Trinity Shopping Centre’s position as a forward-thinking and customer-focused retail destination.
  • Enhanced the overall brand image and appeal with modern and innovative digital signage solutions.

Outcome

The successful implementation of the video wall and digital signage solution significantly contributed to enhancing the Trinity Shopping Centre’s ambiance, communication capabilities, and overall customer experience. PCL Live’s expertise in AV solutions ensured that the center not only captured the attention of shoppers but also communicated effectively with them, reinforcing its brand as a premier retail destination.