AV Production for Ultimate Masterclass Festival | PCL Live Case Study

Client: Aberdeen & Grampian Chamber of Commerce
Event: Ultimate Masterclass Festival
Dates: 2023 – 2025

Project Overview

PCL Live led the AV production for Ultimate Masterclass Festival from 2023 to 2025, delivering high-quality technical support across a range of venues. From small gatherings to events with 2,000+ attendees, our adaptable solutions ensured consistency, clarity, and impact throughout every stage of the festival.

Each venue came with unique demands. Different acoustics, audience sizes, and layouts. The challenge: provide consistent, high-performance AV that could be easily scaled and seamlessly deployed across multiple locations without compromising quality.

Objectives

• Provide high-quality, scalable audio-visual support across a variety of venues.
• Seamlessly integrate dynamic digital content to boost audience engagement.
• Standardise AV production to ensure a consistent experience for every event.

Kit List

• Small Venue – 6×3m video wall.
• Large Venue – 6×3m video wall made up of 36 0.5x1m panels and 2 banners – 1.5x3m made up of 9 0.5x1m panels.
• Install – PA System, speakers, microphones, lecturns, staging, and repeater screens.
• Customised display layoutsto simulatneiously manage graphics and animations.
• BONUS: The panels for this event are made of fibre and are very light compared to other options and don’t put stress on the strucutre they are hanging from!

Communication and Coordination

• Consistent Communication: Clear and consistent communication was maintained with the Chamber throughout the year, accommodating any updates or schedule changes promptly.
• Rehearsals and Setup: All events were set up in time for rehearsals, either the day before or the morning of the event, ensuring a smooth experience.

Outcome and Future Engagement

• Significantly enhanced event delivery with visually rich, dynamic content.
• Consistently positive feedback from event stakeholders and attendees.
• Secured extended contracts through 2025 and beyond.
• A robust, flexible AV system easily tailored to suit different venue sizes and formats.

PCL Live’s innovative AV production for the Ultimate Masterclass Festival has raised the bar for event delivery in the region. By combining flexible technology with consistent execution, we’ve helped shape an experience that audiences remember and clients trust year after year.

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